Pay-Per-Click
PPC stands for pay-per-click. PPC is a form of online marketing where advertisers pay each time a user clicks on one of their ads. The most common form of PPC advertising is through search engines, such as Google Ads, where advertisers bid on keywords and their ads appear at the top of search engine results pages (SERPs) when those keywords are searched for. PPC advertising can also be done through social media platforms, such as Facebook and Instagram, and through display advertising on websites.
How does PPC work?
PPC advertising works by allowing advertisers to bid on specific keywords or phrases that they want their ads to appear for in search engine results. When a user searches for one of those keywords or phrases, the advertiser’s ad will appear among the top results. The advertiser is then charged a fee each time a user clicks on their ad.
Advertisers create campaigns that target specific demographics, interests, locations, etc. They will set a maximum bid for the keywords they want to target.
The search engine will then use a complex algorithm to determine which ads to show and in what order. The algorithm takes into account factors such as the:
- Advertiser’s bid amount
- Relevance of the ad to the keyword
- Quality of the ad
- PPC strategy and campaign planning
- Top PPC platforms
- How to learn PPC
This form of advertising can also be done through social media platforms, such as Facebook and Instagram.
